Social Currency: the Warm 'n Fuzzies

People don’t want to talk to brands. They don’t want to hear about your stories, your personality, or how you plan to ‘engage’ with customers.

That being said, when it comes to social media, people still tend to share branded content. Why? Strap on your empathy helmets chaps, let's investigate.

Agency Buzzwords

Let’s kick things off with a bang. Below are four marketing buzzwords often praised by professional admen, or as I like to call them: Bullshit Extrapolators.

These words communicate nothing and still continue to float around agencies, but thankfully each are replaceable by modern, empirically tested alternatives. Oh how I love a good science high. Lemme puff that beaker, bro.