A wise man once said that human nature doesn’t change. In
fact, this was said by several wise men, all of whom probably belonged to the
epistemological school of thought. Marketing isn’t exempt from this. It
seems that every new developing technology only draws attention to how
easily we humans are swindled by framing and design.
Consider Antoine-Augustin Parmentier, a food promoter born
in 1737 back before even Hotmail was at its peak. Parmentier was an army
pharmacist captured in Prussia during the Seven Years’ War, and while in prison
was forced to eat potatoes that the French saw as ‘hog feed’.
