How Do People Work?

Psychographics: the alternative to traditional forms of target marketing based on demographic segmentation, or put simply, the targeting of what people do rather than who they are.

Commonalities determine grouping of consumers: shared affect, shared behaviours, and shared experiences. These are encompassed in cultural attributes that influence how people respond to the environment around them. Dive in.

Big Data | Faffery

Quick guys, we need to know ASAP how this target market behaves. We need to track eye movements and mouse hovering and other arbitrary wank to really know our customers. We need to know our customers so we can push this brand vision and do some real and proper engagement.

You know what we need? We need some data. And I mean, data. Big fucking fuckloads of data. What do you mean, “how do we get it”? It’s only data, numbers and shit, yeah? Here, just take these surveys and throw them at people.

Breaking Bad Behaviours

“Insanity: Doing the same thing over and over again and expecting different results.”

Humans are strange. We’re creatures of habit. We do things because they are familiar, comfortable, rewarding, and automatic even if they are harmful to our wellbeing.

It’s a tricky thing to detach from. Familiarity breeds liking, and liking creates biases against anything falling outside of that category. So how to break habits that are detrimental? Science is here to save everything.

The Psychology of Remembering

Somewhere amongst all the bollocks of brand values and personality and ‘vision’ a lonely planner did raise a hand, suggesting a revolutionary concept of brand recall not based on target market analysis.

Except this concept has always been around. Only problem is it goes against the traditional marketing foray, and therefore tends to be ignored. It's the process that determines what information we recall, and it looks a little something like this.

Trendy Activism

Two words that probably shouldn't go together but unfortunately do.

Whether we do it by liking, sharing, reposting, reblogging, retweeting, regoogling, or reclickbaitifying, we all love rallying behind a worthy cause, especially when we can reap those extra-validating Internet point rewards.