12 Reasons Why You Share Too Much


It’s 7:30am.

You’re sitting down at your table with a cup of instant and half a pomegranate thumbing your way down your Facebook feed trying to coax yourself into a semi-wakened state. You glimpse an article with the words ‘Trump’, ‘evolution’ and ‘Mexicans’ in the headline and before your brain has caught up you find yourself in a comments-war with racists and climate change-deniers.

You go to work angry. You discuss the article with colleagues over the lip of a kale smoothie. The conversation goes approximately nowhere. No one wants to think about ‘real issues’ – let alone talk them through – on work time.

You write a blog post instead. It blows up. You get spiteful messages from tattooed men with fish in their arms calling you a communist. You become resentful of anyone who doesn’t have at least three facial piercings and an electric blue pixie cut.


A recent study linked the behaviour of ‘over-sharing on social media’ to a hardwired neural mechanism. It got a fair amount of traction (despite only having 35 participants) because it suggests what many of us like to believe about those who slather every opinion they have across their various social accounts.

The study claimed that heightened activity in the medial prefrontal cortex and the precuneus, areas involved in expression, self-reflection, and decision-making, caused people to share more.

Another study concluded that parents share so much about their children without permission that the children are even liable to sue in some countries. It seems that the age of teens scolded for texting at the dinner table has given way to the age of parents using dinnertime to dick around on their iPads and skype Aunt Helen footage of Little Timmy throwing up on the dog.

"Look Krystall, it's you! Shitting yourself in the supermarket!"

Over-sharing is not a new phenomenon, and it is not one that can be post-rationalised as a ‘hardwired’ behaviour based on questionable research methods.

In this case, experimenter bias.

The consensus over the past decade about online behaviour has been primarily attributed to sociocultural factors, and that won’t change anytime soon. We over-share because others do, and because most online spaces are designed to prod at you until you do.

Popular news sources structure their content in such a way as to encourage controversy. Their primary goal has always been to provoke an emotional response. Even though this has become so widespread that ‘clickbait’ has entered the general lexicon, it hasn’t stopped us from over-sharing. It hasn’t stopped us from putting the value of our own opinions over the value of facts.

It hasn’t stopped you from writing a blog post about how Donald Trump is a giant asshat; an opinion that most sensible people hold but is nonetheless echoed into the void because it reels in likes, shares, and followers.

How many times do we come across articles about those who disagree with majority opinions, despite their subjectivity, being endlessly slandered or harassed by those who have so much vitriol that they cannot even acknowledge a contrary viewpoint? How many times have we noticed others commenting on an article or news source purely to oppose the arguments of those who oppose the premise stated in the title, without actually reading the article themselves?

We live in an attention-economy; of black-and-white journalism and murky grey science, and any attempt to reconcile the two inevitably triggers an explosion of misinformed, biased, or ignorant opinions sourced from equally misinformed, biased, or ignorant sources.

Case in point.

Opinions that we are all entitled to, but opinions nonetheless.

The alternative is mentally taxing. We tell ourselves we don’t care. Opinions that contradict ours are surely formed by stupid people, and naturally we don’t have the time for it. Engaging with the opinions of others goes against the journalistic structure that encourages debate and dissent – even the unhealthy kind – that has so quickly become the default.

Well-informed opinions come from taking in as much as possible from as many sources as possible, and coming to a conclusion through critical thinking and scepticism, free from the influence of business agenda.

Over-sharing is the flip side. When we over-share, it is usually a spur-of-the-moment emotional behaviour. It may be expertly worded over many paragraphs, but it still conforms to our original emotional response. For most of us, it is difficult to work against initial gut feelings, as we are biased to internalise our own emotional responses over the responses of others, however factual they may be.

But absorbing information from multiple sources allows us to think critically about how the information is structured, and what agendas or biases may be behind them.

It’s not about stupidity or ignorance, it’s about attention. It’s about not allowing an initial reaction or gut feeling to influence an entire worldview. When we listen and consider the arguments on all sides, we form better opinions as a result, but that doesn’t happen without paying attention to them in the first place.

a.ce 

No comments:

Post a Comment