12 Reasons Why You Share Too Much

It’s 7:30am.

You’re sitting down at your table with a cup of instant and half a pomegranate thumbing your way down your Facebook feed trying to coax yourself into a semi-wakened state. You glimpse an article with the words ‘Trump’, ‘evolution’ and ‘Mexicans’ in the headline and before your brain has caught up you find yourself in a comments-war with racists and climate change-deniers.

Sell Yo-self

Content. The marketing strategy catchall. No matter the problem – declining sales, poor branding, lack of distribution and reach – content can solve it. Is this just wishful thinking?

How to Write About Advertising

If you want to write an article about advertising and have it blow up overnight – the comments section rife with equal parts cynicism and dismissal – there are two ways to do it.

Being Consistent

In many cultures, consistency is viewed as a desirable personality trait. People who behave predictably and routinely are seen as stable and dependable, whereas people who are inconsistent are generally seen as having little focus and direction.

Psychologists have known this since the 60s because it applies to many routine behaviours, but the principle of consistency is, ironically, consistently misapplied in advertising.