Just Chill Out, Man

There is an idea in digital strategy that those who are prepared to ‘like’ or ‘follow’ brands on social media are just as enthusiastic to talk to them; to have a two-way conversation – as it is commonly described – wherein consumers are ready and willing to listen and respond to what brands are saying.

Comforting as this idea is for businesses that build themselves around social media marketing, it’s a huge stretch.

12 Reasons Why You Share Too Much

It’s 7:30am.

You’re sitting down at your table with a cup of instant and half a pomegranate thumbing your way down your Facebook feed trying to coax yourself into a semi-wakened state. You glimpse an article with the words ‘Trump’, ‘evolution’ and ‘Mexicans’ in the headline and before your brain has caught up you find yourself in a comments-war with racists and climate change-deniers.

Sell Yo-self

Content. The marketing strategy catchall. No matter the problem – declining sales, poor branding, lack of distribution and reach – content can solve it. Is this just wishful thinking?

How to Write About Advertising

If you want to write an article about advertising and have it blow up overnight – the comments section rife with equal parts cynicism and dismissal – there are two ways to do it.