Protecting Ourselves from Sense



Asheley Landrum recently wrote an article about the bullshit of bullshit. In it, she critiques studies about bullshit as being bullshit themselves, because of the authors’ predisposition toward information that supports said bullshit effect.

Just Chill Out, Man

There is an idea in digital strategy that those who are prepared to ‘like’ or ‘follow’ brands on social media are just as enthusiastic to talk to them; to have a two-way conversation – as it is commonly described – wherein consumers are ready and willing to listen and respond to what brands are saying.

Comforting as this idea is for businesses that build themselves around social media marketing, it’s a huge stretch.

12 Reasons Why You Share Too Much


It’s 7:30am.

You’re sitting down at your table with a cup of instant and half a pomegranate thumbing your way down your Facebook feed trying to coax yourself into a semi-wakened state. You glimpse an article with the words ‘Trump’, ‘evolution’ and ‘Mexicans’ in the headline and before your brain has caught up you find yourself in a comments-war with racists and climate change-deniers.